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Use Web Audio for Success

It’s undeniable that if you add audio to websites it will increase your results. If you don’t have audio in your arsenal, you’re missing out. Adding it raises your opt-in conversions. It boosts sales, too.

Why does it work?

It’s simple. Most of the web is cold and impersonal. It adds a human touch to your site. And makes people feel they’re dealing with a real person. In short, it makes your site come alive. And this aliveness creates more interaction with your visitors.

Here are the benefits

There are actually two profit boosts from using audio. You’ll convert more visitors into buyers. And you’ll spend less getting those customers. You won’t have to hire someone to write your sales letter. You can just add your own audio. Your honest message about your product will sell better than a professional copywriter.

You’ll get more subscribers, too. People need to be told exactly what to do. Just add a short audio message saying: Fill in your name and email and click submit. That alone can increase opt-in rates up to 310%!

Some web audio ideas

A welcome message on your homepage. Most people abandon a website within just a few seconds. Your welcome message could make them stay when they would normally leave.

Step-by-step instructions. The same principle the we used to boost opt-ins applies. Use an audio message to lead your visitors through a process. Use this to lead them through the ordering process, as well.

Get testimonials for your services and products. It’s good to get written testimonials. But what’s even better are audio testimonials. It’s pretty easy to fake a written testimonial. Audio adds a level of higher believability. Which boosts your sales for sure.

Here’s a bonus tip

Something you may not have thought of is using audio for the product itself. You’ll be able to produce audio products faster than any other kind. And your customers will be very happy with the product. Podcasts are still popular, so this is a great format. Plus you can get them transcribed cheap. This is the easiest way to “write” an eBook!

How hard is adding audio?

It’s not hard at all. You can find a lot of programs that create audio buttons for you. You don’t actually have to do anything yourself. The software records the audio, creates the button code, etc. Just paste the code you copy from the software. You don’t need to even consider this part.

Summing it up

Here’s a recap of the benefits. Setting up some web audio will do wonders for all your results. You’ll enjoy more customer sales. You will also increase your subscriber opt-ins. And don’t forget that you can easily create sales pages and products in a flash. It’s a less often used medium. But you’ll save a lot of time and money. Don’t be lazy! Add some audio today. ;-)

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